
Hi, I'm Susan! I'm a creative copywriter, SEO content specialist and storyteller who believes great writing should do more than fill a page. It should connect with people, spark interest and inspire action.
With experience spanning e-commerce, retail marketing, SEO and brand storytelling, I specialize in turning ideas into compelling content that speaks to both people and search engines.
From product descriptions and email campaigns to optimized website content, blogs and brand messaging, I bring strategy, creativity and a little personality to everything I write.
Because the right words don't just tell a story. They make people want to be part of it.

Great copy starts with understanding the audience. I combine creative thinking with SEO, AEO and GEO strategies to develop content that improves discoverability, strengthens brand identity and encourages engagement.

From attention-grabbing email campaigns to engaging product descriptions and meaningful brand stories, I believe every word has a job to do. My goal is to make content feel natural, memorable and unmistakably human.
When I'm not writing, you'll probably find me cooking up something delicious, strolling socials, spending time with family or finding inspiration in the little things.
I'm a storyteller at heart, an author, a lifelong creative and someone who believes a little humor makes almost everything better.
Whether I'm crafting content for a national retail brand or helping a business find its voice, I bring the same curiosity, enthusiasm and dedication to every project.
And yes, I really do love a good em dash.
Susan-Oliver-Nelson-Resume (pdf)
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