Multichannel Copywriter, Content Strategist & Storyteller
In 1996, my first published piece—Creative Loafing—a poem about the St. Pete riots. That moment confirmed that writing wasn’t just a skill—it’s my calling.
Creative Loafing Issue Archives
A year earlier, at a weekly team boost meeting at MCI (still) in St. Pete, a manager predicted the future when they said....
Words at work: my professional journey
Catalog & E-commerce Copywriting
As a Marketing Copywriter at Current Media Group (2020–Present), I create SEO-rich product descriptions, blogs, emails, and web content for beloved catalog brands like Lillian Vernon, Current Catalog, and Colorful Images. I also co-manage the social media team and serve as final proofreader for all outbound marketing content, sessions, and guidance on all aspects of writing.
Digital Marketing Leadership
As a Marketing Manager at Downtown Electric & Lighting (2019–2020), I was brought on to elevate the company’s online presence through SEO and social strategy. I led digital efforts, restructured content, launched PPC campaigns, and managed trade show marketing—directly contributing to the successful sale of the business and the owner’s retirement.
Freelance Writing & Content Strategy
As a Freelance Writer & Editor (2016–2020), I work with small businesses and agencies like Social5 to deliver strategic web content, PPC campaigns, email funnels, and SEO optimization. I design content to perform—and track the results that prove it.
SEO Agency Experience
At SocialSEO (2015–2016) and Social5 (2017-2019), I served as an SEO Content Writer—crafting keyword-optimized blogs, landing pages, press releases, and social posts. I tracked performance through Google Analytics and made strategy recommendations to increase traffic and engagement.
Editorial & Publishing Work
As an Associate Editor at Contemplative Journal (2014–2016), I curated and edited spiritual essays, managed newsletter campaigns, and facilitated e-courses. I also handled social marketing and HTML email promotions to expand reach and drive conversions.
Journalism & Reporting Experience
Throughout my career, I’ve contributed to a variety of newspapers and news outlets, writing features, human interest stories, and local reporting. My work has appeared in publications including:
• The Sun Herald (Biloxi, MS | 2003–2004)
• Community News (Lutz, FL | 2004–2005)
• Prime Time Newspapers (San Antonio, TX | 2008–2009)
• The Washington Times (2009–2011)
• IBTimes Online (2015–2016)
• The Gazette (Colorado Springs, CO | 2019)
I’ve also freelanced for additional local and national publications, covering everything from lifestyle to community impact stories.